Monday 23rd August 2021
Alcohol-free beer brand Lucky Saint raises the bar at Chartham Park, Chesfield Downs and Witney Lakes
That first crisp pint after a great round, a round of beers watching the football or a relaxing drink with lunch – many familiar experiences can be synonymous with drinking. But for those of us driving to the club or simply paying more attention to our health, alcoholic drinks can be off-limits.
Whatever your reasons for drinking less alcohol or cutting it out completely, more and more of us are making the choice to go alcohol-free. Despite this trend, it can be difficult to find good substitutes that stand out from the crowd.
Members and guests at Chartham Park, Chesfield Downs and Witney Lakes can now socialize, celebrate or unwind with Lucky Saint, an alcohol-free beer that doesn’t compromise on taste – and at only 53 calories a bottle, holds strong credentials for the health-conscious member. ‘Alcohol-free’ drinks produced in the UK must contain no more than 0.5% Alcohol By Volume (ABV), with low alcohol brands containing 1.2% ABV or less.
The journey for 0.5% superior unfiltered lager brand Lucky Saint wasn’t a straightforward one. But the brand’s ambitious premise and commitment to quality has been quick to catch the attention of national media such as The Telegraph and The Guardian. We caught up with the brand's Founder Luke to find out what’s different about the brand and why he’s so passionate about the alcohol-free movement.
Why did you decide to start Lucky Saint?
About 5 years ago I found myself thinking about alcohol-free beer. It seemed such a compelling proposition but the reality was disappointing. I couldn’t find an alcohol-free beer that I enjoyed or a brand that made me feel good about choosing to drink a no or low-alcohol option. So I thought I’d give it a go.
What's the company's mission?
Inspiring the world to drink better. We believe the greatest reward of drinking is the social connection, not the alcohol - so our ambition is to create the world’s most aspirational alcohol-free beer that tastes and looks so good people are proud to order it.
What’s the process behind alcohol-free beer?
The Lucky Saint brewing process is rooted in the traditions of lager brewing. Bavarian spring water and Pilsner Malt is converted with the utmost control into sugars using a step mash process. The Hallertau hops are then added before a two-week fermentation process. Once fermented, the beer is then cold stored (or lagered) for a further 4 weeks, allowing the flavours to mature.
This maturation process allows us to leave the beer unfiltered, helping to retain more flavour and character. Finally, before bottling, the alcohol content is reduced to 0.5% abv using vacuum distillation; the change in atmospheric pressure allows us to reduce the evaporation point of alcohol to just 40°C. The result is a 0.5% Unfiltered Lager that is golden in colour and holy in flavour.
Why do you think alcohol-free and low alcohol beer is growing in popularity?
There’s been a large behavioural change within society post-lockdown, where it’s now estimated that 49% of UK adults don’t drink any alcohol or are planning to cut down (Source: Club Soda).
Simultaneously, there has been a huge increase in quality alcohol-free options. And in turn, that is helping to normalise the category and the idea of moderating our consumption.
What excites you about the partnership with The Club Company?
We believe the best part of drinking is the social occasion, not the alcohol. There’s nothing better than a day of golf with friends and a cold pint afterwards, but with so many people driving to enjoy your clubs, that celebratory pint isn’t always possible. That makes The Club Company and Lucky Saint a match made in heaven - and lets us help you create the best possible experience for your members and visitors.
Visit our participating clubs
About The Club Company
Majority-owned by Epiris LLP, The Club Company operates 15 country clubs, the majority of which are located in central and southern England. The clubs offer a range of facilities to their members, including championship standard golf courses, premium health and fitness facilities, swimming pools, tennis courts, bars, restaurants and accommodation. Majority-owned by Epiris LLP, The Club Company operates 15 country clubs, the majority of which are located in central and southern England. The clubs offer a range of facilities to their members, including championship standard golf courses, premium health and fitness facilities, swimming pools, tennis courts, bars, restaurants and accommodation.