The Club Company  - Our Strategy

The Club Company Our Strategy

Our vision for growth

Our Strategy is clearly focused on three areas of growth based around member experience, team engagement and shareholder value - all underpinned by a responsible ESG and values-driven culture.

  • Organic Growth

  • Organic Enhancement

  • Acquisition

Our vision for growth

Drive continuous business improvement at our collection of country clubs by focusing on our key pillars of Product, Service, Sales, Margin and Retention (Of members and our people).

Our Strategy

Organic Growth

Our vision for growth

Optimise our 3,200 acres of predominantly freehold land by adding facilities and services to harness emerging trends, customer needs and competitive advantage. Develop our extensive runway of already approved planning consents, and work with the local planning authorities to responsibly add more facilities across our portfolio.

Our Strategy

Organic Enhancement

Our vision for growth

Use our successful operating model to seamlessly add to our market leading portfolio of 17 clubs, driving scale, synergy and value, thus offering enhanced services to existing and new members who have access to all clubs in our portfolio.

Our Strategy

Acquisition